Middle World Farms Privacy Policy

Effective Date: 18th June 2024

1. Introduction

Welcome to Middle World Farms. We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or purchase our products.

2. Information We Collect

We may collect information about you in the following ways:

  • Personal Data: Information you voluntarily provide, such as your name, shipping address, email address, and telephone number when you register, place an order, or participate in activities on the Site.

  • Payment Data: We process payments through Stripe, a PCI-DSS compliant payment processor. All credit card numbers, CVV codes, expiration dates, and other sensitive payment information are securely handled directly by Stripe and are never stored on our servers. We only retain limited payment information such as the last four digits of your card, the card type, and the expiration date to help you identify your payment method for future transactions and to assist with customer service inquiries.

  • Derivative Data: Automatically collected technical data such as your IP address, browser type, operating system, access times, and pages visited before or after using the Site.

3. How We Use Your Information

We use the information collected to:

  • Create and manage your account

  • Process transactions and send related information (e.g. purchase confirmations, invoices)

  • Provide, operate, and maintain our services

  • Improve, personalise, and expand our offerings

  • Understand and analyse usage patterns

  • Develop new products, features, and services

4. Data Sharing

Middle World Farms will never share your personal information with any individual or company under any circumstances, except where necessary to provide services you’ve requested. For example, we may share your data with trusted third-party companies such as:

  • Stripe: To process payments securely.

  • Google: For analytics to help us understand how our users interact with the Site and improve the experience.

  • Facebook: For targeted advertising and social media integration.

These third-party service providers are only granted access to the information necessary to perform their functions and are required to keep your information confidential.

5. Your Privacy Rights

You have the right to access, update, or delete your information.

5.1 Facebook User Data Deletion

If you have used Facebook Login to access our services and wish to delete your data from our system, you can do so in one of the following ways:

a. Through Your Facebook Account

  1. Go to your Facebook Account Settings.

  2. Navigate to Apps and Websites.

  3. Find Middleworld Farms in the list and click Remove.

  4. This will revoke our access to your Facebook data.

b. Contact Us Directly
You may also request data deletion by emailing us at privacy@middleworldfarms.org.
We will ensure your data is deleted from our systems within 48 hours of receiving your request.

5.2 Self-Service Options

As a registered customer, you can access, update, or modify your personal information directly through the “My Account” section of our website. This self-service portal allows you to:

  • View your order history

  • Update your billing and shipping addresses

  • Change your password and account details

  • Manage your communication preferences

5.3 Additional Privacy Requests

For more comprehensive privacy requests or if you don’t have an account, contact us at privacy@middleworldfarms.org to:

  • Access what personal data we have about you

  • Request deletion of your personal data

  • Request correction of your personal data that can’t be updated through My Account

  • Export your personal data

6. Data Retention

We will retain your information for as long as your account is active or as needed to provide services. We will retain and use your information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.

7. Third-Party Service Providers

We use third parties to help us operate our business and the Site or administer activities on our behalf, such as payment processing, shipping, and analytics. These third parties may have access to your information only to perform these tasks on our behalf.

8. Cookie Policy

We use cookies and similar tracking technologies to track activity on our Site and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

9. Children’s Privacy

Our Site is not intended for children under 13. We do not knowingly collect personal information from children under 13.

10. Contact Us

If you have questions about this Privacy Policy, please contact us at:

Email: safeguarding@middleworldfarms.org

Physical Address: Middle World Farms, Bardney Road, Washingbourgh, lincoln,lincolnshire, LN4 1AQ

Phone Number: 01522 449610

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