Middle World Farms Privacy Policy

Effective Date: 18th June 2024

Privacy Policy – Middle World Farms

1. Introduction

Welcome to Middle World Farms. We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or purchase our products.

2. Information We Collect

We may collect information about you in the following ways:

2.1. Personal Data
Information you voluntarily provide, such as your name, billing and shipping address, email address, and telephone number when you create an account, place an order, or interact with features on our website.

2.2. Payment Data
Payments are processed through Stripe, a PCI-DSS compliant payment processor. Sensitive payment information (such as full card numbers, CVV codes, or full billing information) is handled securely by Stripe and never stored on our servers.
We may retain limited non-sensitive information (e.g. last four digits of your card, card brand, expiration date) for identification purposes and customer service.

2.3. Derivative Data
Automatically collected technical data including your IP address, browser type, operating system, pages visited, access times, and referral URLs.

2.4. Open Banking Data
If you choose to pay via Open Banking, the authorised third-party provider may access your bank account information solely for payment processing purposes. We do not receive or store your online banking credentials.

3. How We Use Your Information

We use the information we collect to:

  • Create, manage, and secure your account

  • Process transactions and send purchase confirmations, invoices, and updates

  • Provide, operate, and maintain our services

  • Improve, personalise, and expand the website and user experience

  • Understand usage trends and analytics

  • Develop new features, products, and services

  • Communicate with you regarding orders, updates, and promotions (if opted-in)

4. Data Sharing

Middle World Farms will never sell your personal information.

We only share your information with trusted third parties when necessary to provide services, including:

  • Stripe – to securely process payments

  • Google – for website analytics

  • Facebook/Meta – for targeted advertising and login integrations

These partners receive only the data required to perform their function and must keep your information confidential and secure.

5. Your Privacy Rights

You retain full rights under UK GDPR, including access, correction, deletion, data export, and restriction of processing.

5.1. Facebook User Data Deletion

If you used Facebook Login and wish to delete your associated data:

a. Through Facebook

  1. Go to your Facebook Account Settings

  2. Navigate to Apps and Websites

  3. Locate Middle World Farms

  4. Select Remove

This revokes our access to your Facebook data.

b. Email Request
You may email us at privacy@middleworldfarms.org.
We will delete your data within 48 hours.

5.2. Self-Service Account Tools

If you have a registered account, you can update your information via the My Account section:

  • View order history

  • Edit billing and shipping addresses

  • Change your password

  • Update communication preferences

5.3. Additional Privacy Requests

If you do not have an account, or require additional assistance, you may contact us at privacy@middleworldfarms.org to:

  • Request details of the personal data we hold

  • Request deletion of your data

  • Request correction of inaccurate information

  • Request an export of your data in a machine-readable format

6. Data Retention

We retain personal information only as long as necessary to:

  • Operate your account

  • Fulfil orders and provide services

  • Comply with legal obligations (e.g. accounting, tax)

  • Resolve disputes and enforce agreements

When data is no longer needed, it is securely deleted or anonymised.

7. Third-Party Service Providers

We work with carefully selected service providers to support operations such as:

  • Payment processing

  • Shipping and delivery

  • Analytics

  • Marketing and advertising

These providers may have limited access to data solely to perform their contracted tasks.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve functionality, performance, and user experience.

You may configure your browser to refuse cookies or alert you when cookies are sent. Some features may not function correctly without them.

9. Children’s Privacy

Our website and services are not intended for children under 13, and we do not knowingly collect information from minors. If we become aware that we have collected data from a child under 13, we will delete it promptly.

10. Open Banking and Account-to-Account Payments

If you choose to pay using Open Banking or other account-to-account methods:

10.1. Payments are facilitated by FCA-authorised third-party providers.
10.2. Your banking credentials are never visible to Middle World Farms.
10.3. The payment provider may access account information solely to complete the transaction.
10.4. Open Banking transactions are typically instant and irreversible once authorised.
10.5. Any errors, disputes, or suspected fraud should be reported to your bank immediately, and to us at privacy@middleworldfarms.org.

11. Contact Us

If you have questions about this Privacy Policy or your personal data rights, please contact us:

Email: safeguarding@middleworldfarms.org
Privacy Email: privacy@middleworldfarms.org
Address: Middle World Farms, Bardney Road, Washingborough, Lincoln, Lincolnshire, LN4 1AQ
Phone: 01522 449610